Safer and Healthier Communities Published: Luiz Hernandez, for welcoming us and leading the Red Cross delegation during this event. For over 85 years, the International Federation has held a predominant position as a humanitarian aid organization through its core areas of work: Its worldwide network of member National Societies play a significant role in reducing the vulnerability of those who live in some of the most dangerous parts of the world.
Consumers have the right and power to decide which companies succeed or fail; so marketers have a major responsibility to ensure their practices are seen as philanthropic without being phony.
BrandKarma is the perfect example of one of the means by which consumers make these decisions. Ethical Marketing in General Ethical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility. Principles of this practice include: The introduction of the statement reads in summary that values are the representation of the collective idea of desirable and morally correct conduct.
And that the values outlined in the document serve as the standard by which individuals measure their own actions and those of others including marketers. These values facilitate best practices when transacting business with the public and all involved.
There are 6 ethical values that marketers are expected to uphold, and these are: Honesty — Be forthright in dealings and offer value and integrity.
Responsibility — Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. Fairness — Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.
Respect — Acknowledge basic human dignity of all the people involved through efforts to communicate, understand and meet needs and appreciate contributions of others.
Transparency — Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.
Citizenship — Fulfill all legal, economic, philanthropic and societal responsibilities to all stakeholders as well as giveback to the community and protect the ecological environment.
Canadian Marketing Code of Ethics and Standards and Practices The Canadian Marketing Association also has a code of ethics and standards, which is a self-regulatory guideline for marketers. Though marketers are responsible for their marketing content, members of the CMA must abide the code.
The principles of this code include: Truthfulness, which is an accurate representation of products and support of claims, made. Campaign Limitation covers non-involvement in disparaging or exploitative practices and the protection of vulnerable consumer groups such as children, teenagers, people with disabilities and the elderly.
Merging Social Responsibility and Marketing Companies are aware that consumers are savvy and opinionated. So with this in mind, firms should create an ethically sound marketing plan and integrate it into all aspects of their marketing mix.
Do good not just to look good — focus on being responsible and how your firm can truly help the neighborhood or country. It is in doing so that your customers, the press, and all those watching will be impressed.
Think about long term effects, not short term gains — short sighted companies will undervalue the impact of responsible marketing for instantly gratifying increase.
Speak up against company policies that do not reflect the ethical profile of the company — as the face of the company, marketers should voice their concerns when there is a potential for a practice to be seen as unethical. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society.
Next, marketers should forecast the long-term effects of the decisions that pertain to those changes.Ethical issues across cultures: managing the differing perspectives of China and the USA such lists are too simple to guide cross-cultural ethical interaction.
For example, gift-giving is not usually prohibited in most cultures. However, in a differences requires a look at the aspects of both the American and Chinese cultures. 1 The American Red Cross The American Red Cross culture is based on compassion and care to those in need.
Their main principles consist of humanity, impartiality, neutrality, independence, and unity to list a . Ethics and Nonprofits. , such as the formerly member board of the American Red Cross , community empowerment, and social services.
The effectiveness of evaluation is likely to increase if organizations become more willing to share information about what works and what doesn’t. To be sure, those who invest significant time and. The American Red Cross created a series of advertisements encouraging viewers to donate blood.
After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood.
Amanda returned home feeling happy that she had performed a good deed. Social responsibility c.
Ethical consumerism d. Noel hears an advertisement on the radio about the annual blood donation camp organized by the American Red Cross. The American Red Cross emphasizes the importance of blood donation for the donor and recipient.
Granite Inc. is a reputable company that has contributed a lot toward the. Filed Under: Tools and Resources, social responsibility, sustainability, ethics Editor's note: Links were updated in this article in May , but please add a comment if you find one that doesn't work or you have additional recommendations.